What makes a new technology a “must have”? Why do some products soar while others flounder? And once a company releases its key product, how does it stay on top? This enlightening discussion from the 2007 Milken Institute Global Conference is crucial for those who want an advantage in a world where cell phones are considered dated within two years, television and video formats keep evolving and the latest scientific advances can turn an idea from a nothing to a champion and back in a virtual heartbeat.
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